The Connect4Climate is a global partnership program promoted by the World Bank Group and the Italian Ministry of Environment, Land and Sea, together with the German Federal Ministry for Economic Cooperation and Development. This program works on climate change by supporting ambitious leadership, promoting transformative solutions and empowering collective action.
It interacts with a global audience of more than a million individuals in social media channels, including Facebook, Twitter, Vimeo, YouTube, Flickr, LinkedIn, and Instagram.
Therefore, it is a powerful support for the above content I’ve been preparing for young people. To achieve a great response from youngsters (15-24) we decided to propose a new ecologic look called “Naturals” that includes several good habits in the domains of Communication, Transport, Food, Fashion and Brands and Sharing.
I apply all this for young people known as millennials and Z generation, who are addicted to technologies and gadgets, but are also worried and engaged in the defense of the planet. They are known to have a great desire for making the difference, leaving behind them a small ecological footprint.
After a little research, it was not difficult to find out the need for reducing their exposure to the gadgets (see infographic below) and for encouraging their individual action in the defense of the planet. The features of these young people include the following aspects:
Environmentally aware
Gen Zers are environmentally aware. They value the eco-friendly and healthy lifestyle much more than any previous generation. Maybe this generation will actually have a positive impact on the environment.
Internet dependents
Gen Z representatives have never seen the world without the internet and thus have affinity for texting and messaging on mobile apps or online platforms, sometimes even over in-person, face-to-face communication.
Tocused in independense
Being independent, self-confident and autonomous are also some of the key characteristics of Generation Z. They do not rely on their parents as much as previous teen generations did. The reason is that the internet and technologies allow Gen Zers to start earning money at much earlier age than their parents.
https://info.jkcp.com/blog/generation-z-characteristics
After the research I´ve made, I realized that this generation has everything to do with values like independence, freedom, sharing and group work, planet life defense and a desire for earning their own money with jobs related with their hobbies.
Moreover, they are
worried with climate changing but they are not disposed to make sacrifices. But
we have to show them that they are called to concrete action. Like Greta
Thunberg said:
“When you believe in something, you have to do it.”
That’s the reason why I decided to give them some
guidelines to help them become really “naturals”. In fact, even though they are
autonomous, sometimes they lack initiative of their own to break the rules imposed
by fashion, and to refuse the interests and domain of social media influencers.
This is a
survival kit for sustainability of generation Z. Hope they enjoy it!
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